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LATEST STYLES

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FROM THE COMMUNITY

Louise
Louise
Verified ownerVerified owner
5/5

These earrings are amazing! The seller made it possible to ship them to Germany and I couldn't be more happy with this purchase 🙂 Very nicely done, good quality and overall just beautiful. Thanks!

21 minutes ago
Reply 1
Christelle
Christelle
Store manager

Thanks so much Louise I'm very happy we could make this happen! Much love from Montreal

Palestine Earrings
Palestine Earrings
Angie
Angie
Reviewer
5/5

I got this shirt earlier in the year and its beautiful! I dont stop getting comments on it as well as a custom black jacket I commissioned Christelle too. The quality of the fabric and the build is so amazing that you forget its upcycled. Thank you again for these beautiful pieces!!!

6 days ago
Reply 1
Christelle
Christelle
Store manager

Thank you for the lovely review Angie! Keep shining ⭐

Calma Short Sleeve Top
Calma Short Sleeve Top
Chakameh
Chakameh
Verified ownerVerified owner
5/5

The most beautiful earrings I wear every day, everywhere I go. I love them forever. ❤️

1 week ago
Reply 1
Christelle
Christelle
Store manager

So happy to hear that! Thanks so much for the love and for sharing

Magic Box Fabric Earrings
Magic Box Fabric Earrings

THE JOYOUS BRAND

 

The Joyous Brand is a clothing and accessories label founded by Christelle, a Lebanese Canadian artist based in Montreal. 

Through her practice, Christelle channels her passion for design and sewing into creating one-of-a-kind whimsical garments and accessories, that spark confidence and artistic self-expression.

She gives new life to secondhand fabrics that carry stories of their own. Her signature lies in the unapologetic mix of colors, patterns, and textures, creating cheerful garments meant to be worn with a smile.

Her work is inspired by the small joys of everyday life, the beauty all around us, and the dreamlike nostalgia of moments that feel like a warm memory.

This is fashion that feels like sunshine on your skin, a road trip with the windows down, and the quiet thrill of wearing something nobody else has.

Made by hand in Montreal.

Made to make you smile.

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