NEXT DROP IN:

0
Years
:
0
Months
:
0
Days
:
0
Hrs
:
0
Mins
:
0
Secs

LATEST STYLES

SHOW MORE

SEASON MUST-HAVES

FOLLOW ME ON INSTAGRAM

FROM THE COMMUNITY

Angie
Angie
Reviewer
5/5

I got this shirt earlier in the year and its beautiful! I dont stop getting comments on it as well as a custom black jacket I commissioned Christelle too. The quality of the fabric and the build is so amazing that you forget its upcycled. Thank you again for these beautiful pieces!!!

38 minutes ago
Reply 1
Christelle
Christelle
Store manager

Thank you for the lovely review Angie! Keep shining ⭐

Calma Short Sleeve Top
Calma Short Sleeve Top
Chakameh
Chakameh
Verified ownerVerified owner
5/5

The most beautiful earrings I wear every day, everywhere I go. I love them forever. ❤️

3 days ago
Reply 1
Christelle
Christelle
Store manager

So happy to hear that! Thanks so much for the love and for sharing

Magic Box Fabric Earrings
Magic Box Fabric Earrings
Chrissy D.
Chrissy D.
Verified ownerVerified owner
5/5

I love my new colourful earrings, thank you! They are so beautiful and light & comfortable to wear.

2 weeks ago
Reply 1
Christelle
Christelle
Store manager

Thanks so much Chrissy! Always happy to have you wear my creations

Globe Trotter Earrings
Globe Trotter Earrings

THE JOYOUS BRAND

 

The Joyous Brand is a clothing and accessories label founded by Christelle, a Lebanese Canadian artist based in Montreal. 

Through her practice, Christelle channels her passion for design and sewing into creating one-of-a-kind whimsical garments and accessories, that spark confidence and artistic self-expression.

She gives new life to secondhand fabrics that carry stories of their own. Her signature lies in the unapologetic mix of colors, patterns, and textures, creating cheerful garments meant to be worn with a smile.

Her work is inspired by the small joys of everyday life, the beauty all around us, and the dreamlike nostalgia of moments that feel like a warm memory.

This is fashion that feels like sunshine on your skin, a road trip with the windows down, and the quiet thrill of wearing something nobody else has.

Made by hand in Montreal.

Made to make you smile.

SIGN UP TO GET UPDATES FIRST

Shopping Cart